Visual Identity Rebrand
"Bondi Sands"
This project challenged me to visually rebrand the existing skincare and tanning brand, Bondi Sands.
Through market research, I was able to reflect on the brand's existing visual identity and critically compare it to their gaols as a company. I was able to establish key words relevant to the business such as clean, feminine, glow etc. and coincide them with known aesthetics of the brand such as summer, beaches skin and wellness.
Through exploration and ideation, two final logo alternatives were achieved.
The final two logo alternatives aim to bring an aspirational, visionary, explorational and progressive approach to the brand’s visual identity. Consequently, allowing Bondi Sands to re-engage with their audience through fresh visual language.
^ Pre-existing visual identity ^
^ Final two logo alternatives ^
^ Practical applications of logo alternative 1 (colour focus) ^
^ Practical application of logo alternative 2 - (neutral focus) ^
